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- Content as Conversation
Every use of your website is a conversation started by a site visitor. Think about it: why do people come to your site or app? IA, Search, Design, and Technology All Support the Content Site visitors and app users come for the content. Of co ...
Article - Ginny Redish - May 04, 2012 - 4 comments
- Creating Meaning: Adobe Digital Marketing Summit Recap
Shantanu Narayen, CEO of Adobe , made a bold statement at the Adobe Digital Marketing Summit in Salt Lake City last week: when asked to select the greater term between two words, design or data, the CEO of Adobe selected design. A crowd of 4, ...
Article - Lindsay Liu - April 05, 2012 - 2 comments
- A Project Guide to UX Design: For user experience designers in the field or in the making (2nd Edition) (Voices That Matter)
User experience design is the discipline of creating a useful and usable Web site or application--one that's easily navigated and meets the needs of both the site owner and its users. But there's a lot more to successful UX design than knowing the la ...
Resource - Carolyn Chandler, Russ Unger - December 31, 1969 - 0 comments
- From Content Audit to Design Insight
Title 2: How a content audit facilitates decision-making and influences design strategy Throughout my career, I’ve generally understood the value of doing (or having) a ...
Article - Christopher Detzi - March 20, 2012 - 2 comments
- Letting Go of the Words, Second Edition: Writing Web Content that Works (Interactive Technologies)
Web site design and development continues to become more sophisticated an important part of this maturity originates with well laid out and well written content. Ginny Redish is a world-renowned expert on information design and how to produce c ...
Resource - Janice (Ginny) Redish - March 16, 2012 - 0 comments
- Using Salience to Guide User Decision-Making
Most websites are designed with the intent, or the assumption, that people who visit those sites will do something, that they will take some sort of action. Indeed, website goals are rarely achieved unless users of the site do take action. Nonprofit org ...
Article - Colleen Roller - March 01, 2012 - 2 comments
- Are You Saying “No” When You Could Be Saying “Yes” in Your Web Forms?
Error messages seem like an unimportant and incredibly boring part of crafting a user experience. But the tonality of error messages can swing the experience around from an almost certain abandonment to a conversion. Some years ago, while checking i ...
Article - John Ekman - February 29, 2012 - 7 comments
- Managing Enterprise Content: A Unified Content Strategy (2nd Edition) (Voices That Matter)
We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated with ...
Resource - Ann Rockley, Charles Cooper - December 31, 1969 - 0 comments
- Free eBook: Six Circles – An Experience Design Framework
As technology has advanced, the importance of how humans interact with systems, machines, and each other, have also advanced into a fusion of disciplines, coalescing under the banner of "user experience." And though "experience" is a vast and abstract n ...
Article - UX Magazine Staff - February 23, 2012 - 1 comment
- Conversion Conference West 2012 San Francisco
Conversion Conference is a two-day professional event focused exclusively on conversion rate optimization. Scheduled for March 5-6 at the Marriott Marquis in San Francisco, Conversion Conference offers marketers the opportunity to learn the latest strat ...
Event - Tiffany Hampton - February 21, 2012 - 0 comments